XOCIETY and Adidas Partner for Web3 Gaming Integration
XOCIETY partners with Adidas to bring ALTS NFTs into its Sui-powered game, blending digital identity with on-chain gameplay.
On May 6, XOCIETY—a next-generation role-based shooter powered by the Sui Blockchain—officially unveiled a strategic partnership with global sportswear icon Adidas. This collaboration marks a bold step toward blending digital fashion, identity, and immersive Web3 gameplay.
As part of the partnership, XOCIETY will integrate exclusive content from ALTS by Adidas, a prominent NFT avatar collection comprising 20,066 unique digital identities launched in March 2023. Known for its innovation in the NFT space, Adidas has previously partnered with notable Web3 projects, including lifestyle app STEPN.
Although specific implementation details remain undisclosed, the integration is expected to spotlight XOCIETY’s XCS system—a core component of the game’s immersive experience that underpins gameplay progression and identity expression.
“XOCIETY and Adidas share a common vision for digital identity and creative expression at the intersection of on-chain gaming and dynamic, playable worlds,” the XOCIETY team stated.
Sui Network Backs the Vision
The collaboration has also drawn praise from the Sui Foundation, the team behind the Layer 1 blockchain that powers XOCIETY. In a statement shared on X (formerly Twitter), Sui called the partnership “a statement, not just a collaboration,” underscoring the cultural and technological relevance of Web3 gaming today.
adidas x @xocietyofficial is more than a collab — it’s a statement.
— Sui (@SuiNetwork) May 6, 2025
Web3 gaming isn’t coming. It’s here.
And it’s dripping in culture, identity, and onchain permanence.
Built on Sui. Built for the future. 🛠️👟 https://t.co/RxGgBuHnVI
“Web3 gaming isn’t coming. It’s here. And it’s dripping in culture, identity, and on-chain permanence,” the Sui team noted.
Why This Matters for Web3 Gaming
Built on Sui, XOCIETY taps into the blockchain’s advanced features for on-chain asset ownership and scalable gameplay infrastructure. Players can fully own and trade in-game NFTs, including avatars, weapons, and gear, with real utility inside the game world.
This level of interoperability and permanence is a key factor in pushing Web3 gaming beyond experimentation and into mainstream adoption.
Final Thoughts
The XOCIETY x Adidas partnership is more than a typical brand crossover—it’s a fusion of digital culture, identity, and blockchain-native gameplay. As on-chain gaming matures, collaborations like this set the tone for how traditional brands and Web3 innovators can co-create immersive, player-owned experiences.
Stay tuned as XOCIETY and Adidas reveal more about what’s next in this bold new frontier.
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