Team Liquid & Sui Champion Web3 Gaming at KBW
At Korea Blockchain Week, Team Liquid and Sui showcased how blockchain and esports converge via interactive gaming engagements.
In October 2025, global esports organisation Team Liquid joined forces with Sui Blockchain (developed by Mysten Labs) at Korea Blockchain Week (KBW) in Seoul. The collaboration deepened an existing multi-year partnership and reinforced the role of Web3 technology in shaping interactive esports experiences.
Strategic Collaboration with Performance Focus
Team Liquid and Sui described their engagement at KBW as a real-time exploration of how blockchain mechanics and competitive gaming converge. Members of Team Liquid staffed the Sui exhibition zone, where multiple game demos incorporated blockchain features within an esports-centric framework.
Alongside the booth activities, the side event titled “Ready. Sui. Play!” presented a 3-on-3 show match of XOCIETY between Team Liquid talent and former Overwatch League professionals, allowing the audience to witness live how crypto-native mechanics and gaming culture can intersect.
Building on a Web3 Foundation
This showcase does not stand alone. In February 2024, Team Liquid entered into a multi-year agreement with Mysten Labs to build a loyalty and fan-engagement platform on Sui.
Today, we're thrilled to welcome @SuiNetwork to Team Liquid. We're building on Sui to elevate the fan experience and usher in the next evolution of our fandom platform, plus showcase the incredible gaming ecosystem on Sui 🔥
— Team Liquid (@TeamLiquid) February 21, 2024
We can't wait for you to see what's coming in the next… pic.twitter.com/wrzmeP2swS
In November 2024, the “MyBlue” platform launched on Sui, enabling fans to claim a mascot avatar of Team Liquid’s “Blue”, complete quests, and earn digital items on-chain, with low-friction onboarding (for example, via Google or Twitch logins).
Thus, the KBW appearance represents the tangible activation of this infrastructure: a shift from concept to live engagement in a marquee event.
Insights for the Sui Ecosystem
For stakeholders in the Sui ecosystem and broader Web3 gaming landscape, this initiative highlights several important points:
- Friction-reduced Web3 access: Platforms like MyBlue show how Sui’s object-oriented design and sponsored transactions can lower the barrier to entry for non-crypto natives.
- Esports meets Web3 experimentation: By staging game demos and show matches, this collaboration signals that esports organisations are willing to test blockchain-integrated gameplay and fan-interaction models.
- Event-based engagement as proof of concept: With KBW drawing over 28,000 attendees, the visibility and traffic at the Sui booth suggest that large-scale events remain viable channels for exposing Web3 gaming to mainstream audiences.
- Ecosystem amplification: For builders on Sui, the message is clear—visibility, collaboration, and real-time user interaction may be equally as important as protocol optimisations or token mechanics.
Looking Ahead
As a content strategist working in the Sui ecosystem, one key takeaway is that cross-domain collaborations (esports + blockchain + event marketing) are gaining traction. For projects operating on Sui—whether games, platforms, or services—there is value in designing experiences rather than just token-mechanics or smart contracts.
The KBW showcase illustrates a path forward: immersive demos, fan-centric tooling, and brand partnerships all contribute to Web3 adoption momentum. Monitoring how Team Liquid and Sui evolve this partnership (and how audience response develops) will yield insights for any serious Sui-ecosystem player.
Be sure to check out Suipiens' website and social media channels to stay up-to-date on all things Mysten Labs and Sui Blockchain!