Lineup Games Integrates Sui for Web3 Gaming Expansion
Lineup Games joins Sui to deliver seamless, gasless Web3 gaming across popular titles like Striker League and Gold Striker.
Lineup Games Embraces Sui Blockchain to Redefine Web3 Gaming
Lineup Games, the studio behind hit titles like Striker League and Gold Striker, is stepping deeper into the Web3 space by integrating with the Sui Blockchain. Backed by a strong history of collaboration with giants like Playtika and COTI, Lineup’s move signals a clear commitment to blockchain-powered innovation in gaming.
MASSIVE News: Lineup Partners with @SuiNetwork
— LINEUP (@LINEUP_games) June 26, 2025
This move brings our ecosystem to one of the fastest, most scalable blockchains - unlocking seamless play, true ownership, and rewards at scale.
Make way for LINEUP - the token unifying our entire gaming universe 🧵👇 pic.twitter.com/psqW2x35i1
A Strategic Leap Into Seamless Web3 Gameplay
By building on Sui, Lineup Games is setting the stage for a new era of frictionless gaming experiences. The integration allows for seamless, gasless transactions across its ecosystem, enabling players to focus on gameplay rather than wallets or transaction fees. It’s a big step forward in bridging casual gamers with blockchain technology—without forcing them to become crypto-savvy overnight.
Spearheading this transition are Gold Striker and Striker League, now available across Telegram, LINE, Android, and iOS. The studio is also gearing up for a mass-market push, offering players the chance to earn in-game rewards and airdrop allocations simply by playing and completing game-based tasks.
Bringing Web3 to Where the Players Already Are
This isn’t just about apps. By expanding to superapps like Telegram and LINE, Lineup Games is integrating Web3 where users already spend their time. Sui becomes the underlying infrastructure across all Lineup titles—ensuring scalability, accessibility, and user-friendly blockchain adoption at a global scale.
Gasless transactions mean no pop-ups, no confusion, no leaving the app—just pure gameplay, powered by blockchain in the background. It's a frictionless experience designed to keep players immersed and engaged.
Solving Web3’s Retention Problem
User retention is still one of Web3 gaming’s biggest hurdles. According to Mysten Labs Co-Founder and CPO Adeniyi Abiodun, the missing piece has always been infrastructure that can support massive user bases without compromising user experience. “Lineup already has millions of players. What they needed was a chain that could scale with them, without forcing players to deal with the complexities of blockchain,” he explained. Sui, with its low-latency and composable asset model, offers exactly that.
Lineup Games CEO Tal Friedman echoed this, noting that Sui’s infrastructure helps remove the clunky, disjointed experience that plagued earlier Web3 games. With features like composable and nestable NFTs, developers now have the freedom to build deeper, more dynamic gameplay mechanics—without overcomplicating the user journey.
What’s Next?
Lineup Games isn’t stopping here. Known for collaborations with major global brands like Meta, PUMA, AC Milan, and football icon Paulo Dybala, the studio is already building towards its next milestone: launching a cross-game token on Sui. This unified asset will power an open, interconnected gaming ecosystem where achievements, rewards, and progression transcend individual titles.
As blockchain gaming continues to evolve, partnerships like this show what’s possible when strong game design meets scalable Web3 infrastructure. With Sui and Lineup Games working hand in hand, the next wave of mainstream gaming may be closer than we think.
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