The Secret to Great Web3 Products with Evan Cheng

The Secret to Great Web3 Products with Evan Cheng
The Secret to Great Web3 Products with Evan Cheng

Discover the insights of Evan Cheng, CEO of Mysten Labs, as he delves into the crucial aspects of ownership, trust, and creating consumer-centric Web3 products.

In the ever-evolving digital landscape, a new technology called Web3 is making waves and transforming the way we interact with the online world. This paradigm shift holds immense potential for revolutionizing ownership, trust, and the creation of products that truly resonate with consumers. Mysten Labs CEO Evan Cheng, a visionary in the field, provides valuable perspectives on harnessing the power of Web3 to build exceptional products.

The Value of Web3 and Ownership

Web3 technology has emerged as a transformative force, reshaping the very concept of ownership and revolutionizing consumer behavior. With its decentralized infrastructure and blockchain-based systems, Web3 offers a new paradigm where individuals have greater control over their assets and data.

One of the key advantages of Web3 is the recognition and appreciation of the value of personal assets. Unlike traditional platforms that often exploit user data for profit, Web3 empowers individuals to truly own and monetize their digital assets. Whether it's creative content, virtual goods, or even personal information, Web3 provides the tools and mechanisms for users to capitalize on their assets directly, without intermediaries siphoning off substantial portions of the value.

By embracing Web3 technology, consumers are no longer passive participants but active contributors in the digital landscape. They have a say in how their data is used, and they can benefit from the economic opportunities created by their own assets. This paradigm shift opens up new possibilities for innovation and entrepreneurship, where individuals can build products and services that align with consumer needs and desires.

Challenges with Centralization

While centralized platforms have dominated the digital landscape for years, they come with inherent drawbacks that can hinder user experience and hinder innovation. One of the primary issues is the control exerted by middlemen platforms, which can limit user autonomy and stifle creativity.

Take social media giant Twitter, for example. Despite its popularity, Twitter maintains significant control over user relationships. The platform determines what content is shown to users, who they can engage with, and even how their own tweets are displayed. This centralized control restricts users' ability to fully own and control their social interactions, ultimately shaping the user experience according to the platform's priorities.

Another area where centralization poses challenges is in the realm of Non-Fungible Tokens (NFTs). While NFTs have gained immense popularity as a means of owning unique digital assets, many NFT marketplaces operate under centralized models. This often results in issues such as the neglect of royalty payments to original creators when their NFTs are resold. Artists and content creators are left without their fair share of the subsequent sales, highlighting the flaws of centralized platforms in recognizing and enforcing ownership rights.

Web3's Solution: Assets and Smart Contracts

Web3 technology revolutionizes ownership and asset management by eliminating the need for intermediaries. It relies on smart contracts, which are self-executing agreements coded on blockchain networks. These contracts ensure transparent and immutable ownership, empowering individuals to have control over their digital assets without centralized platforms dictating ownership. With Web3, users can directly exchange assets peer-to-peer, enabling greater autonomy and control. Distributed ownership is a fundamental concept in Web3, where ownership is shared among participants in the network, promoting inclusivity and equity. This decentralized approach promotes transparency, trust, and autonomy in the digital realm. By leveraging assets and smart contracts, Web3 redefines ownership, creating a more fair and user-centric digital landscape where individuals can monetize their assets and engage in decentralized economic activities.

Web3's Impact on Bad Actors

Web3 technology has a significant impact on addressing bad actors and rent-seeking behavior in various industries. It achieves this by leveraging decentralized networks and cryptographic principles to promote transparency, accountability, and fairness.

A key advantage of Web3 is its elimination of intermediaries, reducing the potential for exploitation. Traditional systems often involve intermediaries who impose fees, control access, and exert undue influence over transactions. In contrast, Web3 enables direct relationships between creators and consumers.

Web3's use of blockchain technology introduces mechanisms to verify and validate transactions, deterring bad actors. Through decentralized consensus protocols and cryptographic algorithms, Web3 creates tamper-resistant transaction records, making manipulation and fraud difficult.

Additionally, Web3 encourages decentralized governance models where decisions are made collectively by network participants. This minimizes the concentration of power and reduces the potential for exploitation. Web3 fosters a democratic and equitable ecosystem by enabling wider participation and inclusivity.

Unveiling the Additional Benefits of Web3

Web3 technology provides numerous advantages that enhance trust among users, extending beyond decentralization. Its transparent and distributed software, governed by multiple parties, effectively addresses trust-related concerns prevalent in centralized systems.

By leveraging blockchain technology, Web3 ensures transparent and auditable transaction records, eliminating the need for a single central authority. Trustless interactions between parties are facilitated through smart contracts, which execute automatically based on predefined code. The transparency and immutability of these contracts remove the necessity for intermediaries.

Web3's governance models involve multiple stakeholders, promoting decentralized decision-making. This approach prevents the concentration of power and encourages active user participation in shaping network rules. Furthermore, Web3 empowers users with data ownership and control. In contrast to centralized systems that exploit personal data, Web3 allows users to determine how and when their data is shared, fostering trust and enhancing user agency.

Achieving Mass Adoption of Web3

To achieve mass adoption of Web3 technology, two crucial strategies come into play: creating compelling product experiences and increasing consumer education.

Firstly, Web3 products need to deliver tangible value to users, highlighting the benefits of decentralization, increased asset control, security, and monetization opportunities. By emphasizing these advantages, consumers can better grasp the practical benefits that Web3 brings.

Secondly, education is key in driving mass adoption. Many people remain unfamiliar with Web3 concepts and functionalities. Therefore, it is vital to educate consumers about Web3's potential, its impact on ownership, and the empowerment it offers. Providing accessible and informative resources can help users understand and appreciate the advantages of Web3, encouraging their active participation in the decentralized ecosystem.

By combining these efforts, we can foster a broader understanding and appreciation of Web3 technology, paving the way for its widespread adoption and realization of its transformative potential.

The Industry's Communication Challenge

The Web3 industry faces a significant challenge in effectively communicating its value to a broader audience. Concepts like ownership and decentralized control can be complex and unfamiliar to many individuals. To drive adoption, it is crucial to bridge this communication gap and clearly articulate the value proposition of Web3 technology.

Central to this communication effort is explaining the concept of ownership in Web3. Unlike traditional platforms, Web3 empowers individuals with true ownership and control over their assets. By highlighting the advantages of owning digital assets, such as increased privacy, censorship resistance, and monetization opportunities, we can capture the attention and interest of potential users.

However, the industry encounters challenges due to noise and misinformation. Various narratives and opinions surrounding Web3 can create confusion and hinder understanding. Overcoming this obstacle requires a focused approach of providing accurate information, debunking myths, and offering clear explanations of how Web3 can benefit individuals and society.

Collaboration among projects, industry leaders, and influencers is essential to address the communication challenge. By sharing knowledge, aligning messaging, and prioritizing education, we can dispel misconceptions and make Web3 more accessible to the public. Through concerted efforts, we can foster a better understanding of the transformative power of Web3 and drive wider adoption.

It is time for the Web3 industry to enhance its communication strategies, presenting ownership concepts and consumer benefits in a compelling and accessible manner. By cutting through noise and misinformation, we can pave the way for a more informed and inclusive Web3 ecosystem.

Designing Web3 Products

When designing Web3 products, Cheng highlights important principles and approaches. Cheng emphasizes understanding developer goals and recognizing the potential for behavior change as key drivers of successful Web3 product development.

Building direct relationships with consumers is a central aspect according to Cheng. Unlike traditional platforms, Web3 enables direct interaction between creators and users. This direct relationship allows Web3 products to address real consumer problems more effectively, going beyond surface-level solutions.

Contrary to the misconception that Web3 products have UX issues, Cheng argues that the focus should be on meaningful problem-solving. While there may be room for improvement in user interfaces and experiences, designing Web3 products should prioritize solving substantial problems and empowering users. This approach aligns with the core benefits of Web3, such as ownership, control, and trust, while ensuring a user experience that reflects these underlying principles.

To achieve this, Cheng suggests that developers and designers invest time in understanding user behavior and identifying pain points that Web3 solutions can address. By delving into consumer needs and motivations, Web3 products can deliver tangible value and drive adoption beyond a niche audience.


In the Web3 era, the concepts of ownership, trust, and consumer-centric product development take center stage. As we have explored in this article, Web3 technology brings transformative power by redefining ownership, enabling direct relationships, and empowering individuals to have control over their assets.

To support builders in this endeavor, blockchains like Sui provide building blocks and tools to facilitate the creation of valuable Web3 products. Embracing coordination over-centralization and engaging with consumers to understand their pain points will be key in driving the adoption and success of Web3 products.

In conclusion, the Web3 era holds immense potential for ownership, trust, and consumer-centric product development. By embracing Web3 technology, we can revolutionize the way we interact with digital assets, establish trust among users, and build products that cater to their needs. Let us seize this opportunity to shape a more decentralized and empowering future together.

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